Industry Insight

Inspiring stories from industry leaders and experts

Making your brand a beacon in the storm ahead

We’re on a global political and economic rollercoaster with no end in sight. War, high energy prices, inflation and shifting consumer and advertiser behaviours are plummeting valuations and hurtling us towards a recession.

Building for net zero

The net-zero conversation, the impact of buildings on the trajectory of global warming rarely gets the attention it deserves. Although this is beginning to change, with campaigners now mobilising around issues as specific as insulation, the historic omission of buildings from climate crisis discourse is puzzling: 40 per cent of the world’s total energy – and within that, 60 per cent of its electricity – is consumed within buildings.